Stayblue Bluerilla

Santa Claus brings his small gifts each year on December 6. The bluerilla presents the user from Osnabruck, Germany already a month earlier with free pizza by Joey p. Osnabruck, November 08, 2010: For the evening of the 6th of November the stayblue community network for the users in its core region had come up with something special Osnabruck. All stayblue users who ordered this evening between 18:00 and 20:00 pizza at Joey’s, had the chance a free meal. To do this they had to simply for online ordering in the field features”enter your community name. With a bit of luck, the bluerilla, the mascot of the stayblue community network, the desire pizza personally delivered.

In addition to shaking hands and camera smile, there was the pizza free. Fear no one had before the unusual pizza suppliers. In contrast to the Nicholas blue, fluffy monkey had no tail. But also the stayblue users, where the normal pizza courier delivered the food, were not completely empty. Although, you had to their pizza even pay, for it gave them stayblue as a consolation prize”for a year a premium account in the OScommunity of the stayblue community for the region of Osnabruck. The action is a successful example for how effectively and users can close brands can advertise in social networks with a regional presence. The partner Joey’s Pizza brought this marketing idea in addition to customer loyalty also increased order traffic by over 50% between 18:00 and 20:00.

The users of the stayblue network enjoyed free pizza deliveries by the mascot of their network to be touched. stayblue offered proof, that it is worthwhile for many reasons here to engage its members once again. A video of the bluerilla pizza action you will find under: blu.ly/pizza. About stayblue: The stayblue-community network was created from the local online platform OScommunity, which was launched in 2002 in Osnabruck by Manuel Wortmann in life. Meanwhile, the national umbrella brand combines stayblue nationwide 397 local communities with over 565.000 users. In addition to the classic functions of social networks, all stayblue communities offer areas with a local focus.

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Michael Schreckenberg Agency

Agency granted the DFKOM GmbH, an owner-managed Agency for multimedia and cross-media communication in Munich and Cologne-Dusseldorf, shoulder glances through social media news Munich – informed this month every day using Facebook messages about their work. The messages can be viewed in the Facebook account of the Agency as well as on their website. They include text posts, photos and videos. “We know that about 47 percent of German Internet users are members of a social network such as Facebook, StudiVZ or XING. This was the result of a representative telephone survey of TNS Emnid opinion Research Institute recently.

Among the 14-to 29-year old, is even 89 percent the proportion of the members of the social media “, explains DFKOM Managing Director Dr. Dominik Faust.” We want to reach these people, because they are our customers of the future “, as Faust, who himself is a member of numerous social networks. The DFKOM GmbH is a Quartalsnewsletter in PDF or HTML format since its inception. In the weeks and the Agency informed their customers by means of press releases, which are published on their website and can be subscribed to via RSS feed months in between. “With the Facebook messages we now make our information network still something close and give shoulder looks almost daily on our work,” Faust says. By the way: Who is a “fan” of DFKOM GmbH on Facebook, can comment on also the communications of the company. “We invite of course welcome all users”, said the Agency Chief, whose firma successfully uses social networks already for a long time such as Twitter & co. for corporate communications. DFKOM GmbH, Michael Schreckenberg

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Advertising Advice

There is an impression that the advertisement on a plan set by the client "rezinochek for money." The need for the presence of engineer in outdoor advertising in such cases become more apparent. Also, we must pay attention to the client that in deciding the order for production of promotional product they need to have a clearly defined goal. The client must understand for what he orders the ads that he wants to get through it. As a result, fuzzy goals lead to failure, it comes as a major advertising companies, and individual stocks, which then leads to financial losses. At formulation of an order for an advertisement of a new store, a department in the TC and TD client should consider the same requirements as for the promotion of a brand's. Store that sells a certain product, must be associated with this product. Advertising and outdoor advertising in particular, are extremely efficient way to alert customers and create a company image.

It is important that this tool is working at full capacity. Sign – this is the first encounter with what prospective buyer of your product. Necessary to analyze the location of intended placement of signs, the natural illumination of the place, the architectural features of the facade of the building (if the outer of advertisements), while not forgetting that the outdoor advertising in St. Petersburg can be installed far from everywhere, and there are limitations. At the stage selection technology of signage should be clearly understood, for attracting some of the consumers it is intended. For example, do not order a sign for a law firm with a bright "neon open." The consumer will be confused of that sign, because it was used to associatively "Open neon" signs in cafes and bars. In the case of law firms will be much more appropriate to the noble "konrazhur" or simply the letters with internal illumination.

Undoubtedly, a sign of advanced and affects the image of its owner. It shows originality of thought, the desire to keep pace with the times. Does not always mean expensive modern sign. For example, the backlight LED lets you do complex advertising media, highlighting the subtle and small elements of advertising that was previously not feasible with gas-discharge tubes and the high cost of LEDs. Now, when the LEDs are much cheaper, they are widely used to illuminate the letters and Lightboxes odd-shaped, gradually replacing the neon. Do not forget that the power consumption of electric power signage technology with LED backlight significantly lower than signage illuminated with neon or fluorescent lamps. The main thing – is to select the target and to trust the professionals. Then your ad will be truly effective.

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Gunter Dabang Gabal

And we are all starving for attention and recognition. Get unfiltered opinions in real time. So you can quickly uncover defects and then quickly turn off. Critics can thus become the Savior of your products and services. Because a single dissatisfied customer, harm if that spreads on the Web a significant.

The sales increase. As a rule of thumb: products that have excellent reviews, also as a result of a well edited complaint -, more are sold ten percent. However, products that have no ratings, are not bought. Customers become testers and develop good ideas often free. Smart companies take this already long systematically advantage. More and more products resulting from the use of ambitious market participants or be optimized through them. And finally: the praise expressed in the network can be used as original sound in your advertising and on your website. Because consumers no longer believe the Werbegeplarre by glossy brochures and seller squadrons.

Increasingly we rely on what others advise us and follow such remarks almost blind. the book on the subject of Anne M. Schuller touch points to rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 to the person of Anne M. Schuller is a diploma in business administration, ten times book and bestselling author and management consultant. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world. Over 20 years she had Awards held and with several senior sales and marketing positions in international service providers. She is a visiting lecturer at several universities. Managementbuch.de ranks among the important management thinkers. They held lectures and workshops to the touch point management. The elite of the economy among its clientele.

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CROWN Company

Credit cards-co-branding so popular like never before. CROWN provides programs with embossing and flexible transaction costs. The co-branding implementer for credit cards and PrepaidCards confirmed this week that the interest in high-quality co-branding solutions continues in Germany. In addition to medium large companies to think above all to bind customers to the company and to use the own image yet essential from those of competitors. The imposition of an own co-branding MasterCard in your own corporate design is one of the most popular and prestigious, that a company can use for advertising and sales purposes. In addition to consulting firms financial institutions, asset managers and private consulting companies requests currently currently especially. Renate cable Hall called it the management phase of normalization way from the idea to the financial crisis to strengthen the company and to solutions,”.

Co-branding-credit card solutions are in principle suitable for all industries. Where company retain customers or reactivate or win new recommendations and Eyecatcher products, our solutions without alternative everywhere.” On his official Web site about the current new co-branding solutions for financial services, multi-level and company, CROWN informed the own company cards required to pay employees in real time, or to motivate customers to product purchase. Leader in card design, performance and direct contracts for the credit card company / processor, the company allows in addition a free adaptation of the conditions for the end customers when inserting cards or also known embossing, which is almost unique in the market at PrepaidCards. Otherwise as for implementers, CROWN collects no additional setup fees. The terms and conditions of the credit card company / processor apply directly. CROWN described according to own in 2010 as more than exceeded”expectations for the launch. The PrestigePLUS solution is most “European market unique” explains also Roman Colbig, US senior consultant of the company. Each company and company, which again sees prospects for a world after the financial crisis, should start now, to establish its own credit card, in order to secure additional sources of revenue for the future and to attract new customers.” CROWN offers the complete process, including its own landing page in the corporate design, card with its own background and logo, as well as supporting active journalistic work, to publicise the launch of the map.

All information business information: CROWN co-branding SOLUTIONS cooperates directly with processors or credit card companies only. Co-branding was interested in take all contracts directly with the card-issuing institutions from bankruptcy protection and transparency reasons (for customer deposits of customer).

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T-shirt Advertising

When asked what will best attract the attention of consumers who participate in the promotion, we can firmly answer – clothes. And in particular – promotional caps and shirts with the logo. Because of this, a brand of remembered much better, because here the main role played by associative memory. T-shirts with the drawing of your attributes or T-shirts with the logo to create a corporate style, and their mass distribution as a souvenir, give any people feel ownership of your company. After all, high-quality embroidery on t-shirts or backpacks sewing on order, will make this thing really interesting, and the symbolism of your company will be remembered not only the participants action, but just the people around. Shirts with the application of precise and accurate information are the same advertising medium, like any other commodity.

At trade shows within your company, wearing promotional T-shirts and shirts with the logo, will be easily recognizable, and hence its function as a source of information, these carriers will fulfill. Custom T-Shirts can be made as small and large print runs, it all depends on the goal that you set. Purchasing shirts logotype or ordering embroidery on t-shirts not only for their employees, as well as souvenirs, and you will be able to convey the necessary information for you greater range of potential customers. Also in Recently it has become popular – Intercompany sports, devoted to any event. To support the corporate culture and morale, you can make your fitness with the company logo. K example, if a company has its own football team, it would be nice to equip it with a football shape with the logo of the Organization. Another non-trivial application logotipirovannoy clothing – performance of employees to annual processions, or subbotniks on significant events. In any case – the appearance of groups of people in clothes with the corporate logo – in itself becomes a cause information that attracts attention public.

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Stationery

It is not necessary forget that the souvenir business – is not only a manifestation of attention, but also an integral part of any company's image, an indicator of its business culture. It is therefore important to souvenir evoke positive emotions and creating favorable conditions for business communication. For this to happen, business gift combined the attractive appearance, originality, usefulness and quality. It was then that he would help to goal. Promotional gifts promotional gifts distributed during promotions to customers and potential partners to communicate about your company to establish itself in the market and inform buyers about As their products and services. That is why the promotional products must always have high quality, otherwise the customers formed a negative opinion about spreading her company. In addition, important creative approach to this kind of "Souvenirs", because it directly affects its efficiency.

For example, an ordinary pen with company logo will be used only by one person, while on the stand with handle spring sucker placed at the front for the visitors, will be seen by tens and even hundreds of people. Some useful stuff, such as mini-cigarette case, lighter, bottle opener or a case for "flash" will find its way into any office, and will serve as a reminder to give them to us. Many companies do not stop at the stationery and move on. Today in the segment of corporate gifts have become increasingly popular "Edible" souvenirs. For example, candy, offered guests at the front reception, small bar of chocolate with the company logo and address, etc.

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