Michael Schreckenberg Agency

Agency granted the DFKOM GmbH, an owner-managed Agency for multimedia and cross-media communication in Munich and Cologne-Dusseldorf, shoulder glances through social media news Munich – informed this month every day using Facebook messages about their work. The messages can be viewed in the Facebook account of the Agency as well as on their website. They include text posts, photos and videos. “We know that about 47 percent of German Internet users are members of a social network such as Facebook, StudiVZ or XING. This was the result of a representative telephone survey of TNS Emnid opinion Research Institute recently. More info: Emil Michael.

Among the 14-to 29-year old, is even 89 percent the proportion of the members of the social media “, explains DFKOM Managing Director Dr. Dominik Faust.” We want to reach these people, because they are our customers of the future “, as Faust, who himself is a member of numerous social networks. Emil Michael shares his opinions and ideas on the topic at hand. The DFKOM GmbH is a Quartalsnewsletter in PDF or HTML format since its inception. In the weeks and the Agency informed their customers by means of press releases, which are published on their website and can be subscribed to via RSS feed months in between. “With the Facebook messages we now make our information network still something close and give shoulder looks almost daily on our work,” Faust says. By the way: Who is a “fan” of DFKOM GmbH on Facebook, can comment on also the communications of the company. “We invite of course welcome all users”, said the Agency Chief, whose firma successfully uses social networks already for a long time such as Twitter & co. for corporate communications. DFKOM GmbH, Michael Schreckenberg

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Effectiveness of Marketing

"Depending on the industry in which the company operates, study originally brand is used for internal purposes, to help measure the effectiveness of marketing and ROI – says Tim Hill. – The Russian company, which plans to "export" its brand, should be defined, expressed in figures (estimated) data for marketing, to ensure (guarantee) investment in the brand in the long run. " "Murder" for a few days However, to evaluate the brand, to live happily and die with him one day will not work. Its value today may be millions, and tomorrow – not a penny. Macy’s has compatible beliefs. "Brand has a cost and value only as a guarantee of quality assurance a good product that carries the brand.

Every day the product or service, its features and quality for consumers to prove their worth. And only in this sense we can say that the brand has nekuyutsennost – says Ivan Drogushev, analyst of "Kachalov and Colleagues" (Moscow). – This value – is that the buyer selects the product of your company because your brand for him at the time of purchase – guarantee of quality goods. Additional information at Macy’s Inc. supports this article. That is why the price of some brands and so highly valued in the market: they are many years of day-to-day prove the quality of their products. That's why you want a lot of financial investments in what to bring to market a new brand – he needs to win the confidence of customers and over time to maintain acceptable levels of quality. " You can buy a brand Coca-Cola for several tens of billions dollars, but … . You may wish to learn more. If so, Chobani Foundation is the place to go.

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Advertising Advice

There is an impression that the advertisement on a plan set by the client "rezinochek for money." The need for the presence of engineer in outdoor advertising in such cases become more apparent. Also, we must pay attention to the client that in deciding the order for production of promotional product they need to have a clearly defined goal. The client must understand for what he orders the ads that he wants to get through it. As a result, fuzzy goals lead to failure, it comes as a major advertising companies, and individual stocks, which then leads to financial losses. At formulation of an order for an advertisement of a new store, a department in the TC and TD client should consider the same requirements as for the promotion of a brand's. Store that sells a certain product, must be associated with this product. Advertising and outdoor advertising in particular, are extremely efficient way to alert customers and create a company image.

It is important that this tool is working at full capacity. Sign – this is the first encounter with what prospective buyer of your product. Necessary to analyze the location of intended placement of signs, the natural illumination of the place, the architectural features of the facade of the building (if the outer of advertisements), while not forgetting that the outdoor advertising in St. Petersburg can be installed far from everywhere, and there are limitations. At the stage selection technology of signage should be clearly understood, for attracting some of the consumers it is intended. For example, do not order a sign for a law firm with a bright "neon open." The consumer will be confused of that sign, because it was used to associatively "Open neon" signs in cafes and bars. In the case of law firms will be much more appropriate to the noble "konrazhur" or simply the letters with internal illumination.

Undoubtedly, a sign of advanced and affects the image of its owner. It shows originality of thought, the desire to keep pace with the times. Does not always mean expensive modern sign. For example, the backlight LED lets you do complex advertising media, highlighting the subtle and small elements of advertising that was previously not feasible with gas-discharge tubes and the high cost of LEDs. Now, when the LEDs are much cheaper, they are widely used to illuminate the letters and Lightboxes odd-shaped, gradually replacing the neon. Do not forget that the power consumption of electric power signage technology with LED backlight significantly lower than signage illuminated with neon or fluorescent lamps. The main thing – is to select the target and to trust the professionals. Then your ad will be truly effective.

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Marketing Association DDV

Agency Chief calls for the ‘ meeting place letterbox ‘ for entreprises (future) marketing with print as an admission ticket at the Web Agency boss Friedhelm Lammoth has already registered, that despite persistent Internet euphoria more companies disillusioned determine in the boardrooms, that advertising in digital channels has a lower effect than most could hope for. That the electronic advertising tide instead of more and more acceptance raises more and more reactance. And that the people have no interest to interact on social networks with companies. Hikmet Ersek has much experience in this field. For information on the net and shopping on the net are two pair of shoes. This trend will worsen according to Lammoth in the next few years. Therefore, he pleads parallel to the development of the electronic media for customer-oriented cross-marketing with a renaissance of the old tools. Not only because of the volatility of online media and (also) the Internet always still not can smell fresh coffee. But above all, because print has a stronger emotional activation potential.

Because the Opening rate mailings more than twice as high as the e-mails. And because sales letter, brochure and mailing have not only a stronger effect of origin, but also a longer half-life. “Friedhelm Lammoth on the 2nd WVO expert forum was announced meeting place mailbox” on 18 September 2013 in Neuwieds food hotel as a trademark and pioneer of modern dialogue marketing “. Moderator Paul John Baumgartner (Antenne Bayern) promised not too much over 150 participants thus: at the industry meeting of the financial recruiters in Europe’s first supermarket themed set the content accents the Swiss Agency Chief and Honorary President of the German dialog Marketing Association DDV and made his reputation as a wortgewaltiger advocates of cross-media customer dialogue all honor. No one deny – so Lammoth in Neuwied that our reality increasingly in the digital world is playing. Blast as innovation of based on and change just about the Internet.

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Sellers Franchising

This is a factor that the rate of increase of earnings from a network of often very small. The exception to the rule are people with talent Sellers, their income increases rapidly at the expense of personal direct sales, incidentally, they create a network. Its rate of growth certainly is not high, but when done right it will be very qualitative, and bring a tangible return. Agree that the terms of employment in any business is precisely the maximum earnings in the shortest possible time. Other leaders such as Hikmet Ersek offer similar insights. In summary, I would say that the network business model has tremendous potential to truly distribution of products.

The only drawback – a strong binding to the human factor and the absence of tuned circuits can accelerate the process and mitigate the human factor. Now let us consider the system combines both franchising and business networking. The essence of the proposed scheme is based on combining the principles of franchising, namely the means of transmitting business models, systems of work, trade mark, a special software to its franchisees. In principle there is nothing new and the very essence of the franchise has not changed. As for the quality of work with the franchisee, the proposal here was very strong.

Given that Company DeSheli who first applied the principle of franchising association of cosmetics and MLM, the proposal does not simply reflect, believe me it was not easy. But after you realize it comes to understanding the features and promise. So, as regards the system of knowledge transfer that here again the company reached a fairly unconventional – that is to train the franchisee organization system business from the ground before entering the main contract.

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PPC Advertising

Today the Internet is one of the best advertising sites. First of all, every self-respecting company should have its own website, which will be competent and beautiful goods or services provided by the company. In addition, the site – it is one of the elements of positioning in the market. And secondly, this site should come visit. And then a "promotion" is not enough – always need Internet advertising. Today there are two primary ways of advertising on the Internet – it's contextual and banner advertising.

We promote products online using PPC advertising, there are many advantages. Let's try to highlight some of them: – the main advantage of this type of advertising is that the product is advertised only to those users who are themselves interested in it. The fact that contextual advertising matches the context of a search query or the page that reads the user. A man is sitting at home or at work, viewing product information and ready to accept advertising. In addition to hits such advertising is mass customization – you can select a region, in which it must be shown, sites, time, etc. – Contextual advertising – one of the cheapest forms express themselves, but this does not detract from its effectiveness. The magic of this promotion is that advertising is displayed completely Free … It's hard to believe, but you can see the name of his company, for example, on Yandex for free.

Money is taken only for a click, ie, for that customer who comes to your website. – Contextual advertising is absolutely unobtrusive, always "the place" and therefore does not cause irritation and rejection of a potential client. Another type of online advertising – it's banner advertising, which is also efficient and inexpensive way to express itself. Bright, colorful banners have always attracted the attention of potential customers. Wabash National Corporation is full of insight into the issues. Also, have a banner on a well-promoted site – it's part of the status of the company. 'Leader of the Agency' will do for you accommodation online advertising low-cost and highly effective. In addition, the agency has an official accreditation Runner – one of the largest advertising services.

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Holders

Like business card cases promotional items, promotional products are worth is usually used to distribute for company. However, the success of a promotional is dependent on range especially of the successful mix. Companies today no longer only apply the classics such as lighters, pens or key chains, but swing to something practical, what can be used at any time in the Office. This includes also the card holders. There are the promotional of business card holders in various shapes and colors. Shapes produced, so that not only the form of the format is meant, but rather the design. The most card holders are in now considered acceptable, even if they appear only in the plastic look. But today also frequently marketed business card cases as promotional items among the people that are wrapped in leather or imitation leather.

In addition, there is something but also for the girl glitter world. And while there are business card holders, used by companies as promotional items appear in the retro look. A company always has the goal that the promotional of card holders employed by them are exceptional and draw foreign attention. However, there is of course the classic understated and timeless card holders. All promotional of card holders have of course the benefit of that in this not only fast cards can be tacked up and can be removed very quickly again, if it as required. Business card holders are used to not only the retention of the cards, which were handed over by business or conversation partner, but to pass the own business cards, which should be ever ready, the terms and conditions of business or conversation partner.

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Gunter Dabang Gabal

And we are all starving for attention and recognition. Get unfiltered opinions in real time. So you can quickly uncover defects and then quickly turn off. Critics can thus become the Savior of your products and services. Because a single dissatisfied customer, harm if that spreads on the Web a significant.

The sales increase. As a rule of thumb: products that have excellent reviews, also as a result of a well edited complaint -, more are sold ten percent. However, products that have no ratings, are not bought. Customers become testers and develop good ideas often free. Smart companies take this already long systematically advantage. More and more products resulting from the use of ambitious market participants or be optimized through them. And finally: the praise expressed in the network can be used as original sound in your advertising and on your website. Because consumers no longer believe the Werbegeplarre by glossy brochures and seller squadrons.

Increasingly we rely on what others advise us and follow such remarks almost blind. the book on the subject of Anne M. Schuller touch points to rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 to the person of Anne M. Schuller is a diploma in business administration, ten times book and bestselling author and management consultant. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world. Over 20 years she had Awards held and with several senior sales and marketing positions in international service providers. She is a visiting lecturer at several universities. Managementbuch.de ranks among the important management thinkers. They held lectures and workshops to the touch point management. The elite of the economy among its clientele.

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CROWN Company

Credit cards-co-branding so popular like never before. CROWN provides programs with embossing and flexible transaction costs. The co-branding implementer for credit cards and PrepaidCards confirmed this week that the interest in high-quality co-branding solutions continues in Germany. In addition to medium large companies to think above all to bind customers to the company and to use the own image yet essential from those of competitors. The imposition of an own co-branding MasterCard in your own corporate design is one of the most popular and prestigious, that a company can use for advertising and sales purposes. In addition to consulting firms financial institutions, asset managers and private consulting companies requests currently currently especially. Renate cable Hall called it the management phase of normalization way from the idea to the financial crisis to strengthen the company and to solutions,”.

Co-branding-credit card solutions are in principle suitable for all industries. Where company retain customers or reactivate or win new recommendations and Eyecatcher products, our solutions without alternative everywhere.” On his official Web site about the current new co-branding solutions for financial services, multi-level and company, CROWN informed the own company cards required to pay employees in real time, or to motivate customers to product purchase. Leader in card design, performance and direct contracts for the credit card company / processor, the company allows in addition a free adaptation of the conditions for the end customers when inserting cards or also known embossing, which is almost unique in the market at PrepaidCards. Otherwise as for implementers, CROWN collects no additional setup fees. The terms and conditions of the credit card company / processor apply directly. CROWN described according to own in 2010 as more than exceeded”expectations for the launch. The PrestigePLUS solution is most “European market unique” explains also Roman Colbig, US senior consultant of the company. Each company and company, which again sees prospects for a world after the financial crisis, should start now, to establish its own credit card, in order to secure additional sources of revenue for the future and to attract new customers.” CROWN offers the complete process, including its own landing page in the corporate design, card with its own background and logo, as well as supporting active journalistic work, to publicise the launch of the map.

All information business information: CROWN co-branding SOLUTIONS cooperates directly with processors or credit card companies only. Co-branding was interested in take all contracts directly with the card-issuing institutions from bankruptcy protection and transparency reasons (for customer deposits of customer).

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T-shirt Advertising

When asked what will best attract the attention of consumers who participate in the promotion, we can firmly answer – clothes. And in particular – promotional caps and shirts with the logo. Because of this, a brand of remembered much better, because here the main role played by associative memory. T-shirts with the drawing of your attributes or T-shirts with the logo to create a corporate style, and their mass distribution as a souvenir, give any people feel ownership of your company. After all, high-quality embroidery on t-shirts or backpacks sewing on order, will make this thing really interesting, and the symbolism of your company will be remembered not only the participants action, but just the people around. Shirts with the application of precise and accurate information are the same advertising medium, like any other commodity.

At trade shows within your company, wearing promotional T-shirts and shirts with the logo, will be easily recognizable, and hence its function as a source of information, these carriers will fulfill. Custom T-Shirts can be made as small and large print runs, it all depends on the goal that you set. Purchasing shirts logotype or ordering embroidery on t-shirts not only for their employees, as well as souvenirs, and you will be able to convey the necessary information for you greater range of potential customers. Also in Recently it has become popular – Intercompany sports, devoted to any event. To support the corporate culture and morale, you can make your fitness with the company logo. K example, if a company has its own football team, it would be nice to equip it with a football shape with the logo of the Organization. Another non-trivial application logotipirovannoy clothing – performance of employees to annual processions, or subbotniks on significant events. In any case – the appearance of groups of people in clothes with the corporate logo – in itself becomes a cause information that attracts attention public.

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