Stayblue Bluerilla

Santa Claus brings his small gifts each year on December 6. The bluerilla presents the user from Osnabruck, Germany already a month earlier with free pizza by Joey p. Osnabruck, November 08, 2010: For the evening of the 6th of November the stayblue community network for the users in its core region had come up with something special Osnabruck. All stayblue users who ordered this evening between 18:00 and 20:00 pizza at Joey’s, had the chance a free meal. To do this they had to simply for online ordering in the field features”enter your community name. With a bit of luck, the bluerilla, the mascot of the stayblue community network, the desire pizza personally delivered.

In addition to shaking hands and camera smile, there was the pizza free. Fear no one had before the unusual pizza suppliers. In contrast to the Nicholas blue, fluffy monkey had no tail. But also the stayblue users, where the normal pizza courier delivered the food, were not completely empty. Although, you had to their pizza even pay, for it gave them stayblue as a consolation prize”for a year a premium account in the OScommunity of the stayblue community for the region of Osnabruck. The action is a successful example for how effectively and users can close brands can advertise in social networks with a regional presence. The partner Joey’s Pizza brought this marketing idea in addition to customer loyalty also increased order traffic by over 50% between 18:00 and 20:00.

The users of the stayblue network enjoyed free pizza deliveries by the mascot of their network to be touched. stayblue offered proof, that it is worthwhile for many reasons here to engage its members once again. A video of the bluerilla pizza action you will find under: blu.ly/pizza. About stayblue: The stayblue-community network was created from the local online platform OScommunity, which was launched in 2002 in Osnabruck by Manuel Wortmann in life. Meanwhile, the national umbrella brand combines stayblue nationwide 397 local communities with over 565.000 users. In addition to the classic functions of social networks, all stayblue communities offer areas with a local focus.

Comments off

Michael Schreckenberg Agency

Agency granted the DFKOM GmbH, an owner-managed Agency for multimedia and cross-media communication in Munich and Cologne-Dusseldorf, shoulder glances through social media news Munich – informed this month every day using Facebook messages about their work. The messages can be viewed in the Facebook account of the Agency as well as on their website. They include text posts, photos and videos. “We know that about 47 percent of German Internet users are members of a social network such as Facebook, StudiVZ or XING. This was the result of a representative telephone survey of TNS Emnid opinion Research Institute recently.

Among the 14-to 29-year old, is even 89 percent the proportion of the members of the social media “, explains DFKOM Managing Director Dr. Dominik Faust.” We want to reach these people, because they are our customers of the future “, as Faust, who himself is a member of numerous social networks. The DFKOM GmbH is a Quartalsnewsletter in PDF or HTML format since its inception. In the weeks and the Agency informed their customers by means of press releases, which are published on their website and can be subscribed to via RSS feed months in between. “With the Facebook messages we now make our information network still something close and give shoulder looks almost daily on our work,” Faust says. By the way: Who is a “fan” of DFKOM GmbH on Facebook, can comment on also the communications of the company. “We invite of course welcome all users”, said the Agency Chief, whose firma successfully uses social networks already for a long time such as Twitter & co. for corporate communications. DFKOM GmbH, Michael Schreckenberg

Comments off

Gunter Dabang Gabal

And we are all starving for attention and recognition. Get unfiltered opinions in real time. So you can quickly uncover defects and then quickly turn off. Critics can thus become the Savior of your products and services. Because a single dissatisfied customer, harm if that spreads on the Web a significant.

The sales increase. As a rule of thumb: products that have excellent reviews, also as a result of a well edited complaint -, more are sold ten percent. However, products that have no ratings, are not bought. Customers become testers and develop good ideas often free. Smart companies take this already long systematically advantage. More and more products resulting from the use of ambitious market participants or be optimized through them. And finally: the praise expressed in the network can be used as original sound in your advertising and on your website. Because consumers no longer believe the Werbegeplarre by glossy brochures and seller squadrons.

Increasingly we rely on what others advise us and follow such remarks almost blind. the book on the subject of Anne M. Schuller touch points to rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 to the person of Anne M. Schuller is a diploma in business administration, ten times book and bestselling author and management consultant. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world. Over 20 years she had Awards held and with several senior sales and marketing positions in international service providers. She is a visiting lecturer at several universities. Managementbuch.de ranks among the important management thinkers. They held lectures and workshops to the touch point management. The elite of the economy among its clientele.

Comments off

CROWN Company

Credit cards-co-branding so popular like never before. CROWN provides programs with embossing and flexible transaction costs. The co-branding implementer for credit cards and PrepaidCards confirmed this week that the interest in high-quality co-branding solutions continues in Germany. In addition to medium large companies to think above all to bind customers to the company and to use the own image yet essential from those of competitors. The imposition of an own co-branding MasterCard in your own corporate design is one of the most popular and prestigious, that a company can use for advertising and sales purposes. In addition to consulting firms financial institutions, asset managers and private consulting companies requests currently currently especially. Renate cable Hall called it the management phase of normalization way from the idea to the financial crisis to strengthen the company and to solutions,”.

Co-branding-credit card solutions are in principle suitable for all industries. Where company retain customers or reactivate or win new recommendations and Eyecatcher products, our solutions without alternative everywhere.” On his official Web site about the current new co-branding solutions for financial services, multi-level and company, CROWN informed the own company cards required to pay employees in real time, or to motivate customers to product purchase. Leader in card design, performance and direct contracts for the credit card company / processor, the company allows in addition a free adaptation of the conditions for the end customers when inserting cards or also known embossing, which is almost unique in the market at PrepaidCards. Otherwise as for implementers, CROWN collects no additional setup fees. The terms and conditions of the credit card company / processor apply directly. CROWN described according to own in 2010 as more than exceeded”expectations for the launch. The PrestigePLUS solution is most “European market unique” explains also Roman Colbig, US senior consultant of the company. Each company and company, which again sees prospects for a world after the financial crisis, should start now, to establish its own credit card, in order to secure additional sources of revenue for the future and to attract new customers.” CROWN offers the complete process, including its own landing page in the corporate design, card with its own background and logo, as well as supporting active journalistic work, to publicise the launch of the map.

All information business information: CROWN co-branding SOLUTIONS cooperates directly with processors or credit card companies only. Co-branding was interested in take all contracts directly with the card-issuing institutions from bankruptcy protection and transparency reasons (for customer deposits of customer).

Comments off