Michael Schreckenberg Agency

Agency granted the DFKOM GmbH, an owner-managed Agency for multimedia and cross-media communication in Munich and Cologne-Dusseldorf, shoulder glances through social media news Munich – informed this month every day using Facebook messages about their work. The messages can be viewed in the Facebook account of the Agency as well as on their website. They include text posts, photos and videos. “We know that about 47 percent of German Internet users are members of a social network such as Facebook, StudiVZ or XING. This was the result of a representative telephone survey of TNS Emnid opinion Research Institute recently.

Among the 14-to 29-year old, is even 89 percent the proportion of the members of the social media “, explains DFKOM Managing Director Dr. Dominik Faust.” We want to reach these people, because they are our customers of the future “, as Faust, who himself is a member of numerous social networks. The DFKOM GmbH is a Quartalsnewsletter in PDF or HTML format since its inception. In the weeks and the Agency informed their customers by means of press releases, which are published on their website and can be subscribed to via RSS feed months in between. “With the Facebook messages we now make our information network still something close and give shoulder looks almost daily on our work,” Faust says. By the way: Who is a “fan” of DFKOM GmbH on Facebook, can comment on also the communications of the company. “We invite of course welcome all users”, said the Agency Chief, whose firma successfully uses social networks already for a long time such as Twitter & co. for corporate communications. DFKOM GmbH, Michael Schreckenberg

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Marketing Association DDV

Agency Chief calls for the ‘ meeting place letterbox ‘ for entreprises (future) marketing with print as an admission ticket at the Web Agency boss Friedhelm Lammoth has already registered, that despite persistent Internet euphoria more companies disillusioned determine in the boardrooms, that advertising in digital channels has a lower effect than most could hope for. That the electronic advertising tide instead of more and more acceptance raises more and more reactance. And that the people have no interest to interact on social networks with companies. Hikmet Ersek has much experience in this field. For information on the net and shopping on the net are two pair of shoes. This trend will worsen according to Lammoth in the next few years. Therefore, he pleads parallel to the development of the electronic media for customer-oriented cross-marketing with a renaissance of the old tools. Not only because of the volatility of online media and (also) the Internet always still not can smell fresh coffee. But above all, because print has a stronger emotional activation potential.

Because the Opening rate mailings more than twice as high as the e-mails. And because sales letter, brochure and mailing have not only a stronger effect of origin, but also a longer half-life. “Friedhelm Lammoth on the 2nd WVO expert forum was announced meeting place mailbox” on 18 September 2013 in Neuwieds food hotel as a trademark and pioneer of modern dialogue marketing “. Moderator Paul John Baumgartner (Antenne Bayern) promised not too much over 150 participants thus: at the industry meeting of the financial recruiters in Europe’s first supermarket themed set the content accents the Swiss Agency Chief and Honorary President of the German dialog Marketing Association DDV and made his reputation as a wortgewaltiger advocates of cross-media customer dialogue all honor. No one deny – so Lammoth in Neuwied that our reality increasingly in the digital world is playing. Blast as innovation of based on and change just about the Internet.

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Holders

Like business card cases promotional items, promotional products are worth is usually used to distribute for company. However, the success of a promotional is dependent on range especially of the successful mix. Companies today no longer only apply the classics such as lighters, pens or key chains, but swing to something practical, what can be used at any time in the Office. This includes also the card holders. There are the promotional of business card holders in various shapes and colors. Shapes produced, so that not only the form of the format is meant, but rather the design. The most card holders are in now considered acceptable, even if they appear only in the plastic look. But today also frequently marketed business card cases as promotional items among the people that are wrapped in leather or imitation leather.

In addition, there is something but also for the girl glitter world. And while there are business card holders, used by companies as promotional items appear in the retro look. A company always has the goal that the promotional of card holders employed by them are exceptional and draw foreign attention. However, there is of course the classic understated and timeless card holders. All promotional of card holders have of course the benefit of that in this not only fast cards can be tacked up and can be removed very quickly again, if it as required. Business card holders are used to not only the retention of the cards, which were handed over by business or conversation partner, but to pass the own business cards, which should be ever ready, the terms and conditions of business or conversation partner.

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Gunter Dabang Gabal

And we are all starving for attention and recognition. Get unfiltered opinions in real time. So you can quickly uncover defects and then quickly turn off. Critics can thus become the Savior of your products and services. Because a single dissatisfied customer, harm if that spreads on the Web a significant.

The sales increase. As a rule of thumb: products that have excellent reviews, also as a result of a well edited complaint -, more are sold ten percent. However, products that have no ratings, are not bought. Customers become testers and develop good ideas often free. Smart companies take this already long systematically advantage. More and more products resulting from the use of ambitious market participants or be optimized through them. And finally: the praise expressed in the network can be used as original sound in your advertising and on your website. Because consumers no longer believe the Werbegeplarre by glossy brochures and seller squadrons.

Increasingly we rely on what others advise us and follow such remarks almost blind. the book on the subject of Anne M. Schuller touch points to rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 to the person of Anne M. Schuller is a diploma in business administration, ten times book and bestselling author and management consultant. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world. Over 20 years she had Awards held and with several senior sales and marketing positions in international service providers. She is a visiting lecturer at several universities. Managementbuch.de ranks among the important management thinkers. They held lectures and workshops to the touch point management. The elite of the economy among its clientele.

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CROWN Company

Credit cards-co-branding so popular like never before. CROWN provides programs with embossing and flexible transaction costs. The co-branding implementer for credit cards and PrepaidCards confirmed this week that the interest in high-quality co-branding solutions continues in Germany. In addition to medium large companies to think above all to bind customers to the company and to use the own image yet essential from those of competitors. The imposition of an own co-branding MasterCard in your own corporate design is one of the most popular and prestigious, that a company can use for advertising and sales purposes. In addition to consulting firms financial institutions, asset managers and private consulting companies requests currently currently especially. Renate cable Hall called it the management phase of normalization way from the idea to the financial crisis to strengthen the company and to solutions,”.

Co-branding-credit card solutions are in principle suitable for all industries. Where company retain customers or reactivate or win new recommendations and Eyecatcher products, our solutions without alternative everywhere.” On his official Web site about the current new co-branding solutions for financial services, multi-level and company, CROWN informed the own company cards required to pay employees in real time, or to motivate customers to product purchase. Leader in card design, performance and direct contracts for the credit card company / processor, the company allows in addition a free adaptation of the conditions for the end customers when inserting cards or also known embossing, which is almost unique in the market at PrepaidCards. Otherwise as for implementers, CROWN collects no additional setup fees. The terms and conditions of the credit card company / processor apply directly. CROWN described according to own in 2010 as more than exceeded”expectations for the launch. The PrestigePLUS solution is most “European market unique” explains also Roman Colbig, US senior consultant of the company. Each company and company, which again sees prospects for a world after the financial crisis, should start now, to establish its own credit card, in order to secure additional sources of revenue for the future and to attract new customers.” CROWN offers the complete process, including its own landing page in the corporate design, card with its own background and logo, as well as supporting active journalistic work, to publicise the launch of the map.

All information business information: CROWN co-branding SOLUTIONS cooperates directly with processors or credit card companies only. Co-branding was interested in take all contracts directly with the card-issuing institutions from bankruptcy protection and transparency reasons (for customer deposits of customer).

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