Gunter Dabang Gabal

And we are all starving for attention and recognition. Get unfiltered opinions in real time. So you can quickly uncover defects and then quickly turn off. Critics can thus become the Savior of your products and services. Because a single dissatisfied customer, harm if that spreads on the Web a significant.

The sales increase. As a rule of thumb: products that have excellent reviews, also as a result of a well edited complaint -, more are sold ten percent. However, products that have no ratings, are not bought. Customers become testers and develop good ideas often free. Smart companies take this already long systematically advantage. More and more products resulting from the use of ambitious market participants or be optimized through them. And finally: the praise expressed in the network can be used as original sound in your advertising and on your website. Because consumers no longer believe the Werbegeplarre by glossy brochures and seller squadrons.

Increasingly we rely on what others advise us and follow such remarks almost blind. the book on the subject of Anne M. Schuller touch points to rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 to the person of Anne M. Schuller is a diploma in business administration, ten times book and bestselling author and management consultant. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world. Over 20 years she had Awards held and with several senior sales and marketing positions in international service providers. She is a visiting lecturer at several universities. Managementbuch.de ranks among the important management thinkers. They held lectures and workshops to the touch point management. The elite of the economy among its clientele.

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