Archive for June, 2017

Goldman Sachs

“Goldman Sachs is a one of the world’s largest investment banks. It traces its routes back to 1869 and is headquartered in Manhattan, New York City. Goldman Sachs provides wealth management, investment banking, and sales & trading services.

In regards to the technology world, Goldman Sachs continues to invest heavily in this market.”

The consumers search a mark through the experiences lived in relation to a product or service, using as catalytic element the choice of diverse options offered for the market. Kotler (2000, p.426) uses the concept elaborated for the American Association Marketing for which mark means ‘ ‘ a name, term, signal, symbol or any another characteristic that identifies to a good or service of the salesman, in distinction to others of excessively vendedores’ ‘. Although it is a definition, for the moment, excellent, the author suggests that the value of the mark is of responsibility of the salesman or marqueteiro. For Schultz and Barnes (2003), mark is not only one name, term, signal or symbol, ‘ ‘ it is a bond that the consumer is only capable of criar’ ‘. The creation of a mark is one of the biggest difficulties of any organization. It requires a high investment and of long stated period. The power of a mark brings to the mind of the consumer certain particularitities, as for example: values, culture and personality. One marks well defined and consolidated in the market it brings next to its name the quality, as it is the case of ‘ ‘ Mercedes’ ‘ , for example, that it can symbolize expensive automobiles, but of excellent quality (Kotler, 2000).

For Churchill (2003), the creation of one marks can be made by the manufacturer of the product or service, or peddler. It also affirms, that products can be vendidos without marks, these are called generic products or generic marks. The sales of vegetables, fruits can be cited as example, candies, eggs and etc. in general, its packing do not bring a name of mark or any another type of identification, only the type of the product and its specialties. ‘ ‘ A good mark can differentiate the product of the competition and give to origin the positive feelings as confidence, credibility, security and fora’ ‘. (Churchill, 2003, p.248). The author establishes five elements of the value of the mark, loyalty to the mark, conscience of the name, perceived quality, associations of the mark and other assets of the mark. These components are resulted of ideas of the consumers before the product, service, of the organization and other 0 variable that affect the sales directly.

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Beate Uhse

After three years the company was one of business partners of in Austria already the top 5 IBM. Like. Roland Furst (36) focused University Linz already during his studies of in business administration at the Johannes Kepler on controlling and business intelligence, and continued that in professional practice. He was responsible from 2004-2006 in the technological POLOPLAST Kunststofftechnik GmbH & Co KG as head of financial control for the entire reporting system, as well as the IT and built up during this time including an integrated corporate planning system and implemented an automated short-term income using SAP profit center accounting. Before joining the STAS, he was responsible for designing and construction of the Eastern European market with an ERP provider as head of sales and consulting.

About STAS GmbH is the 1991 founded STAS GmbH with headquarters in Reilingen, close to the Grand Prix circuit of Hockenheim, with 60 employees in the German-speaking working and since 2008 in Austria represented. Under the brand name of STAS CONTROL develops and distributes STAS turnkey business software solutions (BI, CPM) for planning, analysis and control of medium-sized companies. Thanks to industry concentration and quick start-guarantee for the introduction of risk-free it has successfully established itself in the medium-sized businesses. In the STAS Services Division advanced brings partners of IBM its many years of experience with the IBM Cognos technology individual BI and CPM projects. 750 customers include well-known companies such as banner batteries, Beate Uhse, Concorde motorhomes, ELTA electronic devices, Felina lingerie, Flex power tools, HeidelbergCement, Hermann Pfanner drinks, IWC watch manufacturer, marker, Mitsubishi Electric, testing technology, Truma Geratetechnik, as well as around 60 banks. Since 2008, the company is a 100% subsidiary of the Ulm group FRITZ & orbit: INFOMA and thus part of the Dutch technology group of Imtech N.V. Your press contact STAS GmbH Carl-Bosch-Strasse 12 68799 Reilingen Franziska Schulze Tel: + 49-6205-306-125 fax: + 49 6205 306-200 STAS GmbH Maria-Theresia-Strasse 51 4600 WELS Tel: + 43 7242 9396 4120 fax: + 43 7242 9396 4029 PeterKemptnerMachtMarketing-Tel: + 43 7279 8544

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Earth Day On April 22: Plant Breeders Demand Commitment

Hamburger potato breeder Solana emphasises the contribution of plant breeding to the global food supply and resource conservation Hamburg, April 16, 2012: these topics are considered top premise in the daily business sustainability, resource conservation and climate change for an international agricultural company such as the Solana GmbH & co. KG. On the occasion of the upcoming Earth Days, the traditional plant breeders reminds responsibility particularly of food producers and farmers on April 22. The annual Earth Day is in 150 countries under the slogan think globally, act locally ‘ committed and to contribute to the awareness of people regarding environmental and climate protection to strengthen. Growers such as the Hamburg Solana Gruppe indicate the consequences of climate change and population growth for years. Today the demand explodes for food – and this development will further strengthen: by 2050, more than nine billion people will populate the Earth.

A process that have devastating effects on the world’s food can. We potato breeder make an important contribution to the food shortages, by we grow increasingly robust plants that deliver far more edible biomass and energy and are thus clearly resource-friendly than other food in comparison to other crops per hectare of agricultural area”, Torsten stresses spill, CEO of the Solana. It is important, scarce resources such as water or acreage makes more sense to use as a central role in the agricultural production of the future comes to the potato growers. The farmers and food producers are required to use these new varieties.” Specifically the Solana invests 16% of their revenues every year approximately in research and breeding, to develop new, high-yielding and resistant varieties, which with a minimum of plant protection products can come out, are grown in different climates and therefore instrumental for a responsible approach to the environment. Background information: On SKa / Solana group: the Solana GmbH & Co. KG is the exclusive sales organization of the SKa plant breeding GmbH & co. KG, one of the leading private breeding companies for quality potato varieties. The SKa / Solana Group offers quality seed potato from modern, responsible production with a service, farmers, trade and consumers equally convinced. With over 100 years of experience, the SKa breeds grow potato varieties, which enjoy great popularity. The offer of the SKa / Solana group is complemented by a comprehensive consulting service, which ensures that the cultivation of potatoes for everyone from the farmer trade is a success to the consumer.

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