Maria Eugenia Corrales Manager

we inaugurated our cycle of interviews with Maria Eugenia Corrales, Manager of the Business Confederation of Tourism and Hospitality (CETEX). We aim at least once a month to interview relevant characters of the business world. What are the training needs most in demand by industry We speak of a highly diverse and, therefore, has characteristics and needs.If we look at the accommodation subsector materials demands more broadly, are those related to customer service, quality, new technologies and languages applied to tourism, especially Portuguese and English. As part of the subsector of the restoration is often preferred over actions related to performance in each of its business, such as room service and bar, wine tasting or cut ham. In any case, it is particularly important that any person performing their activity in front of a tourist establishment, have a basic understanding not only of the supply of its own establishment, but the supply of resources and tourism services from its environment next. What should improve in training that is offered to better meet these needs The hospitality-related occupations tend to have certain job characteristics, in terms of hours and shifts that make it difficult for staff to reconcile their work and training. For this reason, it should bring the learning to students, either through distance learning (for matters that they may say) or their own workplaces. How is the crisis affecting the sector of the Hospitality and Tourism in Extremadura We can say that the tourism sector is experiencing similar effects Extremadura other economic sectors in the region. During 2009 it has accentuated the decline in tourism demand started in mid 2008, the average stay has been reduced and there is greater sensitivity to price and a growing tendency for late bookings.While concern is the decline in overnight stays, it is even more cuts in average expenditure per tourist, and that is what most directly affects the profitability of and hence the development of the sector. What are the opportunities that may arise at this time for tourism in Extremadura The decline in disposable income in the Spanish families, to a fall of long trips out of our country, for an increase in domestic tourism and also for short breaks and getaways to nearby destinations. I think given the cyclical trend, Extremadura destination can be a reference for different types of demand, seeking other alternatives for entertainment and leisure. How do you see the future of tourism in our region In line with this, I am confident in the enormous potential of Extremadura, although I feel that we still have challenges to address.We must identify specifically what are the values that bring us a differential nature and selecting, in each case which is our target market to do it. It is essential to further the diversification of supply, based on multiple types of customers and know how to offer this added value that makes us unique from competition.

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