German BSH
BSH was founded in 1967 in Germany as a joint business venture between Siemens AG and Robert Bosch Gmbh. Since its inception the company has been dedicated to the manufacture of white goods. The company markets its products under many brands, of which the best known are Bosch and Siemens. The origins of the Spanish subsidiary of BSH back to 1989 when BSH acquired the 50.3 of the consortium of companies and Balay SAFEL. Balay was a manufacturer of home appliances based in Zaragoza and Navarre SAFEL was a publicly held group formed in the 80s from Orbaiceta Group (brand Super Ser). Balay as Orbaiceta Both had been members throughout the 1980s industrial restructuring plan appliance sector in Spain, having been resurfaced with public funds and a tough adjustment plan.As a final step of this conversion was the formation of a holding company that would pool the synergies and entry into that of a prestigious international group to give the company’s future viability. For SAFEL-Balay, along with BSH pushed France’s Thomson SA, taking the cat into the water finally the Germans. Of the brands owned companies absorbed (Balay, Lynx, Super Being, Agni, Cork, Newpol, Crolls), BSH Balay and Lynx retained as trademarks for the Spanish market. In the late 1990s, BSH was made with 100 stake in SAFEL-Hotpoint fully integrated company in its structure and BSH Electrdom sticos Spain. In 1998 BSH acquired another Spanish company producer of appliances: Ufesa, which specialized in the manufacture of small appliances. Ufesa was one of the leading companies in the subsector. For Ufesa, BSH maintained its three plants as independent companies (BSH PAE, SL, BSH Ufesa Industrial, SAand BSH Krainel, SA) Years later, in 2004 announced the closure of BSH PAE, SL (Vitoria) and BSH Ufesa Industrial, SA (Echarri-Aranaz, Navarra), keeping open only Krainel BSH plant, SA (also Vitoria). BSH UFESA has incorporated the brand to its portfolio of products.
