The propaganda if not to use of the necessity of ' ' sobrevivncia' ' to vender the product that if it intends as indispensable, for being ' ' sobrevivncia' ' something that goes beyond the mere consumption transformed into consumerism; we could, then, affirm that the propaganda (commercial or ideological) uses what the common sense flame of ' ' status quo' ' to mention itself to an admired and envied social status. Comumente if says that ' ' fulano' ' or ' ' ciclano' ' it has status for being a man of expensive ownerships, but the fact is that status quo in its literal translation does not mean social status and yes ' ' current state of coisas' '. This term is used in rights, politics and/or subjects diplomatists and is related the conservation of the determined power of one State-nation, as Morgenthau says (2003, p.89) the status quo is one ' ' expression diplomatics that engloba the usual clauses of the treated ones to peace that make use on the evacuation of the territory of enemy troops and its restoration to the sovereignty of the previous period to hostilidades.' ' To say that ' ' fulano' ' much fought for acquired its status quo and it after got alone it to have acquired ' ' isso' ' or ' ' aquilo' ' , it classifies that it socially as important, is if to lean over in the ignorance that does not correspond to the reality of the legal term, diplomatist and/or politician. In this manner, the status quo is excused from the list of possibilities of sensations, feelings, of object of the propaganda to become to perceive and to vender what it intends. What it remains in them is the fear as influenciador of the consumption, as object of conduction of the consumer until the purchases, object for which the propaganda if makes important for the consumista society.

Comments are closed.