The Sales Letter

We always wonder how it should be a sales letter, which should be the shafts that rotate to a great success of a sales letter. As well try to encompass the complexity that has to transcribe one, to begin we will define the concept, and as the best sales letter won’t be that make more sales about a product or service, as a result of convincing the customer via text and graphics of an exclent product presentation, and for completion to the decision the customer to buy that product or resource on a website. Until here everything is clear.A letter of sale applied to Internet, combines a series of proven psychological factors, which greatly increase the results as a hesitant visitor, finished buying. It is reasonable when selling a product that the customer can prove it, or at least in demo form, if it is not possible therefore directly the client will have what to buy. A sales letter must be improved, both in the faborable case because the product is sold; and if not sold it is evident that also for approach it in a different way. I am in favour of the block intended to convince the client that does as little as possible, because but seem that the product will be poor quality. Now let’s think about dividing a sales letter. 1 Header.

We have incorporated holders flashy, accompanied by an image or banner to define the product as best as possible, here is where to collect the client, if in those first few seconds does not like the header, possibly not continue reading the sales letter. 2 Credibility. It has to establish trust with the customer, and the company or private seller, a few paragraphs will suffice to capture the credentials. 3 Testimonies. This is an option that have many sales letters, but clear then there is reality or not of them. I am in favour of putting contrasting testimonies of real characters, and having website, in order to ensure their true testimony. 4.

Warranties. Very important, since if you do not offer it you are at a disadvantage, and should be the guarantee of repayment of the purchase, this It would transferred the wall of mistrust by the customer. 5. Price and bonuses. The price has to be very competitive, and the button to link to purchase should be striking for its cautivacion. It is strongly recommend to provide a particular promotion that includes bonuses or gifts that complement the product in question. Ultimately we have to capture that customer take the action of buying the product and their gifts. When I make a sales letter always put a summary of what the customer takes, and in detail, so that no doubt it purchase effected. The sales letter is without any doubt a true art.

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