Market for business education in Russia, according to most studies, suffered a fracture in 2004 and continues to develop rapidly. Every year the number of people who receive both short-and long-term education, for example, mba courses, seminars, business courses for accountants, seminars for hr managers, training for lawyers, managers, thematic workshops, training to work with the atp, etc. Experts predict a rise in market capacity of business education in Russia as a whole to textarea, 5 billion by 2016. At this point, in 2007 the market of business seminars in Moscow and the consumption of such services in Russia dramatically small compared with the Europe: textarea.5 and billions respectively. Paid seminars and courses for accountants, lawyers, personnel officers There are several conditions for transition to the optimistic scenario, the market development of business seminars.

First, it happen under the condition that the company, taught past market developments and crises, will invest more resources in staff training, ie pay for accountants, personnel officers, their lawyers Companies attending seminars, courses for accountants and lawyers, practical workshops, accounting and legal training. Accordingly, to each director for his full-time accountant or lawyer might allow at least 3-4 business seminars or courses in a year, should increase the company's sales. This interrelated things, because, obviously, the development and stable operation of the company including those dependent on the quality of knowledge and practical skills learned in the seminar business associate of this company. Courses and training for self-development is often an accountant or lawyer who decides to improve their skills through business seminars, specialized courses for accountants or training. Accordingly, another condition of the market development is the growth of personal incomes of accounting, personnel and legal services – an average of not less than $ 800 per month.

According to a study in November 2007 the Moscow company "AEF-Consult – an active participant in the business of education for accountants, personnel officers, lawyers – an accountant or lawyer when choosing a seminar guided by the following factors (in descending order of importance): – relevance of the seminar, experience and authority lecturer with the theme of all clear, everyone chooses the theme of the course depending on experience and needs. Clicking on these links, you can learn majority of those courses and seminars for accountants, lawyers for the seminars and training courses for personnel officers, seminars for managers. When selecting a lecturer can be guided, for example, an annual ranking of the journal "Seminar to the accountant, who calls the best lecturers from Moscow, Skapenkera, Irina Lihnekevich, Oleg Good, Vitali and other few professional lecturers. – Value – Quality Seminar in Assessment quality of the seminar, users are usually guided by their own data about the lecturer and provider – a company that organizes the seminar. Provider evaluated, including such criteria as reputation, quality design and site navigation, range of services offered, reputation, reflected in the reviews of professional accountants, lawyers or hr about the seminars. Also important quality programs and handouts, distributed at workshops, technical equipment and comfortable meeting rooms, organizing dinners and coffee breaks. Thus, in 2008 we should expect from the business education market growth, but from a company organizing seminars for accountants, courses for lawyers and hr – Improving product quality in terms of programs, materials, equipment conferences that will generate a higher price segments. Supercheap Seminars (Less than 0) will gradually die (Free seminars – another commodity), whereas the number of seminars with the value from 0 to increase.

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