Advertising Advice
There is an impression that the advertisement on a plan set by the client "rezinochek for money." The need for the presence of engineer in outdoor advertising in such cases become more apparent. Also, we must pay attention to the client that in deciding the order for production of promotional product they need to have a clearly defined goal. The client must understand for what he orders the ads that he wants to get through it. As a result, fuzzy goals lead to failure, it comes as a major advertising companies, and individual stocks, which then leads to financial losses. At formulation of an order for an advertisement of a new store, a department in the TC and TD client should consider the same requirements as for the promotion of a brand's. Store that sells a certain product, must be associated with this product. Advertising and outdoor advertising in particular, are extremely efficient way to alert customers and create a company image.
It is important that this tool is working at full capacity. Sign – this is the first encounter with what prospective buyer of your product. Necessary to analyze the location of intended placement of signs, the natural illumination of the place, the architectural features of the facade of the building (if the outer of advertisements), while not forgetting that the outdoor advertising in St. Petersburg can be installed far from everywhere, and there are limitations. At the stage selection technology of signage should be clearly understood, for attracting some of the consumers it is intended. For example, do not order a sign for a law firm with a bright "neon open." The consumer will be confused of that sign, because it was used to associatively "Open neon" signs in cafes and bars. In the case of law firms will be much more appropriate to the noble "konrazhur" or simply the letters with internal illumination.
Undoubtedly, a sign of advanced and affects the image of its owner. It shows originality of thought, the desire to keep pace with the times. Does not always mean expensive modern sign. For example, the backlight LED lets you do complex advertising media, highlighting the subtle and small elements of advertising that was previously not feasible with gas-discharge tubes and the high cost of LEDs. Now, when the LEDs are much cheaper, they are widely used to illuminate the letters and Lightboxes odd-shaped, gradually replacing the neon. Do not forget that the power consumption of electric power signage technology with LED backlight significantly lower than signage illuminated with neon or fluorescent lamps. The main thing – is to select the target and to trust the professionals. Then your ad will be truly effective.
