After a promising first season, SPORTFIVE extended its cooperation with aitainment GmbH. SPORTFIVE marketed the Internet portals of various well-known Bundesliga clubs. Already last season numerous user has gained a content partnership within the framework of the football manager game TopLeague, developed by the aitainment. This successful cooperation will be intensified in the current season. The online game TopLeague convinces with its unique simulation software and 3D visualization, which sets it apart from all other football managers. Determine any fan can lineup, tactics and training his”National League teams. He denies any Bundesliga game with his virtual team before the real day.

In this way, the user measures directly with the original coach and supporters of all clubs from the 1st and 2nd Bundesliga. TopLeague creates a very high fan loyalty and user activity by the authenticity and the parallel to the real gameplay. SPORTFIVE integrated within the framework of cooperation TopLeague with a sub site in the fan area of the respective Club pages. Editorial content such as game day previews, match reports and rankings are supplied by aitainment. The clubs benefit from the absolutely new football manager game as content on their website, while aitainment takes advantage of the derived ranges. This form of content partnership for all parties is economically attractive. SPORTFIVE and the clubs marketed her as also aitainment will benefit from a special revenue share model. Reference is considered to be the collaboration for further collaborations with other partners.

Heinz Kierchhoff, Managing Director of aitainment GmbH: The content partnership with a well-known marketers like SPORTFIVE is of great importance for us. It allows us to develop the great potential of TopLeague effectively and to expand. The clubs profit and are directly involved in the success. We hope to be able to expand this model now on the few non-cooperating Bundesliga clubs.

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