A research study by MarketWave in 1991 asked 6,000 people who had never had a business to respond to a question: If all barriers were removed, would like to owning your own business? 85% said yes. This means that 85% of people want to get into his own business. Is why it there much more employees that owners of their own business? Fear the investigation concluded that there were four main reasons why 85% never had the entrepreneurial leap. He is not quit on their own is an easy decision, but it is surprising, the study notes that while fear is a key factor also it was the lack of knowledge that the decision of the persons concerned to not to start a business. This is a composition: needs much money most people in the survey said that they were not hundreds thousands of dollars needed to invest in a business and not know anyone more than he did. It takes much time to them do not want them the idea of working more than 80 hours per week to lose money the first couple of years to get their business underway. There is too much risk without a safety net of a regular payment, paralyzing fear of starting a business.

Do not know how without any business experience, no formal training and no knowledge of taxation, accounting, marketing or any other important skills required by some businessmen, which was easier to simply continue to do what they were already doing. A common response in the survey was not be like and who considered that it was too late to start. Many had to pay mortgages, a family to feed, and basically, he felt that owning your own business already is had sailed.

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