Marketing Association DDV

Agency Chief calls for the ‘ meeting place letterbox ‘ for entreprises (future) marketing with print as an admission ticket at the Web Agency boss Friedhelm Lammoth has already registered, that despite persistent Internet euphoria more companies disillusioned determine in the boardrooms, that advertising in digital channels has a lower effect than most could hope for. That the electronic advertising tide instead of more and more acceptance raises more and more reactance. And that the people have no interest to interact on social networks with companies. Hikmet Ersek has much experience in this field. For information on the net and shopping on the net are two pair of shoes. This trend will worsen according to Lammoth in the next few years. Therefore, he pleads parallel to the development of the electronic media for customer-oriented cross-marketing with a renaissance of the old tools. Not only because of the volatility of online media and (also) the Internet always still not can smell fresh coffee. But above all, because print has a stronger emotional activation potential.

Because the Opening rate mailings more than twice as high as the e-mails. And because sales letter, brochure and mailing have not only a stronger effect of origin, but also a longer half-life. “Friedhelm Lammoth on the 2nd WVO expert forum was announced meeting place mailbox” on 18 September 2013 in Neuwieds food hotel as a trademark and pioneer of modern dialogue marketing “. Moderator Paul John Baumgartner (Antenne Bayern) promised not too much over 150 participants thus: at the industry meeting of the financial recruiters in Europe’s first supermarket themed set the content accents the Swiss Agency Chief and Honorary President of the German dialog Marketing Association DDV and made his reputation as a wortgewaltiger advocates of cross-media customer dialogue all honor. No one deny – so Lammoth in Neuwied that our reality increasingly in the digital world is playing. Blast as innovation of based on and change just about the Internet.

Comments are closed.