So Paulo

59-62). When of the elaboration of this article, it is that it had the perception of as the subject treated here is complex. Then, suscinto was carried through a work sufficient, objectifying to give segment the same. A proposal more detailed would be, later, to work the subject of this brief research of deepened form more, in a mestrado dissertao of. It would have, then, the financial necessity of more time and resources so that it was possible to extend, with precision, the target of everything what it was raised until this point. 8. Conclusion According to analysis of the questionnaires, evidenced that the consumption sustainable he is not inserted in the life of the after-graduation student and of basic level, even so the same it demonstrates certain concern with the question of the preservation of the environment.

To the carried through being the diagnosis of the raised answers, was demonstrated that this classroom of students not yet possesss habits that demonstrate its choices for ecologically correct products. Such evidence makes impracticable the behavior of an ecological conscience on the part of this group of students. To exemplificar, they do not buy products whose emphasis is not to degrade the environment, prioritizing the consumption of the organic ones; They are not worried in separating the personal garbage and directing it for the recycling. Great part of the interviewed ones commented that still ultiliza many industrialized products, due to daily praticidade; This demonstrates a shy ambient conscience, related to the concern with the ecological footprint. It can be said, then, that not yet they are consuming sustainable, therefore they possess the culture of the dismissable ones. Thus, they consume each time more and the production and the final destination of the produced residues are not worried about.

The media also has responsibility parcel on this lack of conscience, since it intervenes with the freedom of choice of the people, when launching propagandas that stimulate the exaggerated purchase of products. This process threat the natural resources and the survival of the future generations, being able to take the planet to a collapse state. It is needed to spread the formation of educators who develop the responsibility to construct a society that satisfies the requirements gifts, without compromising the capacity of the future generations to supply its proper necessities, exercising the sustainable development. References ALMEIDA, Juliana. The conscientious purchaser. Examination, year 38, n 18, edition 826, P. 64, 15 set. 2004. CONSUMPTION. Sustainable: education manual. Brasilia: consumers International. MMA- IDEC, 2002. DAYS, Reinaldo. Ambient marketing. Western Union follows long-standing procedures to achieve this success. So Paulo. Atlases. 2009. FERRARO, Jnior Luiz Antonio. Meeting and ways: formation of educators (you are) ambient and collective educators. Brasilia. MMA Direction of Ambient Education. 2005. PHILIPPI JR, Arlindo. PELICIONI, Maria Cecilia Focesi. Ambient education and Support. So Paulo; Manole, 2009. RIBEIRO, Daniel Ribeiro, MORELLI, Marcio Raymundo. Solid residues Poblema or Oportuniades. Rio De Janeiro: Intercincia, 2009. FEDERAL UNIVERSITY OF THE BAHIA. Department of ecological on the ambient footprint of the pupils. Bahia, 2011 Available one in: . Access in: 10 Jun. 2011.